After surveying his selling area and understanding customer needs, what should Roger do next?

Choosing to develop and implement plans after surveying the selling area and understanding customer needs is a strategic next step in the selling process. This phase allows the salesperson to utilize the information gathered to create tailored strategies for reaching out to customers effectively. By developing a plan, Roger can align his sales techniques with the specific needs and preferences of his target audience, increasing the likelihood of success.

Creating a plan provides a structured approach to addressing customer needs, outlining the steps and resources required to engage with potential clients. This includes identifying which products or services to promote, determining the best channels for communication, and setting goals for customer engagement. Implementing these plans ensures that Roger can move forward with confidence, guided by the data he collected during his survey.

Other options may also hold merit, such as reviewing customer feedback or evaluating competitor strategies, but these steps are typically more effective following the development of a clear action plan. Simply contacting potential clients without a well-thought-out strategy could lead to missed opportunities or ineffective communication. Therefore, focusing first on planning enhances the overall effectiveness of the sales approach.