Deal analytics utilize what to access and analyze data on customer behavior?

Deal analytics relies heavily on mobile customer relationship management (CRM) systems to provide access and analyze data on customer behavior effectively. Mobile CRMs allow sales professionals to gather and interpret data in real-time, which is crucial for making informed decisions based on current customer interactions and trends. This immediacy and accessibility lead to a deeper understanding of customer preferences and purchasing habits, enabling tailored strategies for engagement and sales.

While standard reporting tools, traditional database management systems, and Excel spreadsheets can also be utilized for data analysis, they may not have the same level of flexibility and immediacy that mobile CRMs offer. Mobile CRMs are designed specifically for sales environments and often come with features that help track and analyze interactions on the go, providing insights that may not be as easily achievable through other means. Thus, they are particularly effective for understanding and reacting to customer behavior in a rapidly changing market.