How is a cold call different from a warm call?

A warm call is characterized by the prospect having previously shown interest in a product or service, making it a more engaged and potentially fruitful conversation. In this scenario, the salesperson is calling someone who is already familiar with the brand or has expressed some level of interest, which generally leads to a greater likelihood of a positive response. This connection can stem from previous interactions, marketing efforts, or inquiries that the prospect has made, which allows the salesperson to tailor their approach more effectively.

In contrast, a cold call is made to individuals who have not had any prior contact with the salesperson or the company. The prospects are usually unaware of the offering, which can lead to a more challenging interaction since they may have no interest or may not see the value in the call. This difference in familiarity and interest is what sets warm calls apart from cold calls, making option B the correct choice.