Martha, a salesperson, has set an account goal of $30,000. What must she first achieve?

To achieve her account goal of $30,000, Martha must first focus on her sales call goals. The reason sales calls are foundational is that they form the primary method through which salespeople can initiate contact with potential customers, build relationships, and directly present their offerings. Without making sufficient sales calls, Martha may not be able to reach her desired sales figures, as these calls are crucial for identifying opportunities, understanding customer needs, and ultimately closing sales.

Successful sales engagement starts with outreach, and by establishing a goal for the number of sales calls, Martha can effectively map out her strategy to reach new prospects and deepen existing customer relationships. While monthly sales targets, customer satisfaction rates, and new client acquisition are also important aspects of a sales strategy, they rely on the effectiveness of the sales calls she makes. Therefore, setting a sales call goal is essential for progressing toward her overall account goal.