What are sales analytics?

Sales analytics involve the application of data analysis tools and techniques to evaluate and understand sales performance. This encompasses a wide range of activities, including analyzing sales data to uncover trends, identifying which products or services are performing well, monitoring sales cycles, assessing the effectiveness of sales strategies, and predicting future sales patterns based on historical data.

Using sales analytics, businesses can make informed decisions that drive revenue growth, optimize sales processes, and improve overall efficiency. This analysis helps sales teams focus on high-value opportunities and enhances their ability to strategize based on concrete data rather than intuition alone.

The other choices, while related to sales activities, do not encapsulate the broader and more strategic nature of sales analytics. Reports may summarize sales activities, but they don't necessarily involve in-depth data analysis. Surveys and feedback provide valuable insights but are more about customer experience than performance evaluation.