What is a common mistake salespeople make when using visual aids?

Making visual aids overly complicated is a common mistake that can hinder the effectiveness of a sales presentation. When visual aids are cluttered with excessive details, numerous graphics, or complicated diagrams, they can distract the audience and make it difficult for them to grasp the key messages being conveyed. The purpose of visual aids is to enhance understanding and retention of information, so simplicity and clarity are essential. Effective visual aids should complement the spoken message and help to illustrate points in an easily digestible manner. By avoiding complexity, salespeople can maintain the audience's focus and ensure that the core ideas are communicated effectively.

While the other choices point toward elements of presentation that can be beneficial or neutral, they do not represent the same level of risk for communication effectiveness as complication does.