What is an effective strategy for a salesperson to build rapport with a group?

Engaging with individuals as they arrive is an effective strategy for a salesperson to build rapport with a group because it creates a personal connection before the presentation begins. This approach allows the salesperson to break the ice, make attendees feel acknowledged, and establish a friendly atmosphere. By conversing with individuals, the salesperson can demonstrate genuine interest in them, which can foster trust and comfort in the group setting.

Building rapport is crucial in sales as it can positively influence the group's perception of the salesperson's credibility and the overall reception of the presentation. This initial engagement helps create a more open and receptive audience, enhancing the likelihood of successful communication and persuasion during the actual presentation.

The other options are less effective because they involve a lack of interaction or engagement, which could hinder relationship-building.