What is an upsell?

An upsell is a sales technique aimed at encouraging the customer to purchase a more expensive item or an add-on to enhance their original purchase. This approach is beneficial not only for increasing the value of the sale but also for ensuring that the customer receives a product that better meets their needs or desires. By directing the customer towards a higher-tier option, sales professionals aim to enhance customer satisfaction by offering products with more features, better quality, or additional benefits.

In practice, upselling requires a good understanding of the customer’s needs and preferences. A salesperson might highlight the advantages of a premium model, or suggest complementary products that can provide added value to the primary item being purchased. This is a common strategy in various industries, such as electronics, where buying extended warranties or upgrades is standard practice.

The other options do not align with the concept of upselling. Offering a discount relates more to pricing strategies rather than encouraging a purchase of a higher-value item, providing free samples does not involve selling at all, and selling multiple items at a lower price focuses on getting rid of inventory rather than promoting higher-value purchases.