What is likely to enhance customer value for salespeople?

Keeping in touch with customers to pass along information significantly enhances customer value for salespeople. This practice fosters stronger relationships and builds trust, demonstrating to customers that the salesperson is invested in their success. By consistently communicating relevant information—such as updates on products, industry news, or helpful tips—salespeople can position themselves as trusted advisors rather than merely transactional contacts. This proactive engagement not only reinforces customer loyalty but also helps in identifying additional needs or opportunities, leading to more effective sales interactions. In an environment where customer experience is paramount, maintaining open lines of communication is key to creating long-term value.