What is meant by differentiation in selling?

Differentiation in selling refers to the process of highlighting a product's unique features. This involves clearly communicating what sets a product apart from its competitors, emphasizing its value and benefits to potential customers. In a competitive marketplace, simply offering a good product is often not enough. Sellers must demonstrate how their product addresses specific customer needs more effectively or offers advantages that others do not. This can involve showcasing unique capabilities, superior quality, innovative technology, or exceptional service.

By focusing on differentiation, sellers can create a distinct brand identity, foster customer loyalty, and justify a premium price if applicable. This strategy is crucial in a market where consumers are often faced with numerous similar options.

Options related to lowering prices or identifying customers don't encompass the fundamental aspect of differentiation, which is about product uniqueness, while developing identical products contradicts the essence of standing out in the market.