What is the goal of the demo or presentation stage in the sales process?

The goal of the demo or presentation stage in the sales process is primarily to showcase the product's features and benefits. During this stage, the salesperson aims to illustrate how the product meets the needs of the customer, highlighting its unique selling propositions. This involves detailing how the product works, demonstrating its advantages over alternatives, and clearly communicating the value it brings to the potential buyer's situation. By effectively demonstrating the product, salespeople can build confidence in the value of the offering and help customers envision how it can solve their problems or improve their current situation.

Engaging and informative presentations not only highlight features but also connect those features with the benefits that matter most to the customer, thereby facilitating a clearer understanding and fostering a persuasive case for purchase.