What is the main goal of using verbal support elements in a sales dialogue?

The main goal of using verbal support elements in a sales dialogue is to sustain interest and engagement. This involves incorporating various supportive verbal tools, such as anecdotes, statistics, testimonials, or comparisons, into the conversation. These elements enhance the communication process by making the information more relatable and memorable, helping to keep the potential customer engaged throughout the discussion. When salespeople use these support elements effectively, they create a more dynamic and interactive dialogue, which fosters a connection with the prospect and increases the chances of conveying the value of the product or service being offered. By doing so, they facilitate better understanding and retention of key points, ultimately driving the sales process forward.