What is the primary purpose of a sales pitch?

The primary purpose of a sales pitch is to convince a potential customer to make a purchase. A well-crafted sales pitch focuses on highlighting the benefits and value of the product or service being offered, aiming to persuade the customer by addressing their needs, problems, or desires. The goal is to create a sense of urgency or importance in the decision-making process, ultimately leading to a sale.

Showcasing a company’s history, while it may add context or credibility, does not directly address the immediate objective of persuading a customer to buy. Providing detailed product specifications can be informative, but if it does not connect to the customer's needs or convince them of the product's value, it falls short of the primary goal. Performing market research is unrelated to the sales pitch itself; rather, it helps inform sales strategies and approaches but is not part of the pitch's purpose.