What selling technique does Danish use when summarizing benefits to close a high-profile sale?

The summary commitment technique is particularly effective in high-profile sales because it allows the salesperson to reinforce the value of the product or service by recapping the key benefits in a concise manner. This technique helps to solidify the buyer's understanding and appreciation of the offer, addressing any potential hesitations they may have prior to making a commitment. By summarizing the benefits, the salesperson effectively aligns the product's features with the client's needs, making the value proposition clearer and more compelling in the buyer's mind.

This method not only guides the customer toward a decision but also subtly leads them to affirm their interest, creating a sense of urgency and closure. In high-stakes situations, where multiple factors might influence a buyer's decision, employing a summary allows the salesperson to gain clarity on the main selling points that resonate, ultimately facilitating a smoother closing process.

The other options, although relevant to selling techniques, do not specifically capture the essence of summarizing benefits in the context of closing a sale. The focus here is on ensuring the client fully understands and is convinced of the advantages of proceeding, which the summary commitment technique achieves effectively.