What should a good customer value proposition reflect on?

A good customer value proposition should reflect the dimensions of a product or service that add value to the customer. This entails highlighting the unique benefits and features that differentiate the offering from competitors and meet the specific needs of the target market. By focusing on the value-added aspects, such as quality, performance, or specific benefits tailored to customer preferences, a strong value proposition communicates why a customer should choose one product or service over another.

Focusing on product or service dimensions that add value ensures that the proposition resonates with the customer’s desires, creating a compelling reason for them to engage and make a purchase. It emphasizes solutions and benefits rather than merely listing attributes, which helps in building a stronger emotional connection with the customer.

While aspects such as costs, features, and sales forecasts can be important in a broader business strategy, they do not define the core of a customer value proposition, which is fundamentally about demonstrating the relevance and benefits from the customer's perspective.