What should a salesperson focus on in partnership-enhancement activities?

In partnership-enhancement activities, a salesperson should focus on short-term orders and training customer personnel because these actions contribute significantly to strengthening the relationship with the customer. When a salesperson prioritizes short-term orders, they are ensuring that the customer's current needs are met efficiently and effectively, which fosters trust and reliability. Additionally, training customer personnel enhances the customer's ability to use the product or service effectively, leading to increased satisfaction and loyalty.

Focusing on training allows the customer to become more proficient and comfortable with the offerings, thus promoting better usage and demonstrating the salesperson's commitment to the customer's success. This dual approach of catering to immediate needs while also investing in the customer's operational capabilities creates a solid foundation for a longer-term partnership.

Other options might not offer the same immediate benefits. Long-term customer relationships are indeed important, but the focus in partnership-enhancement activities tends to be on actionable, short-term initiatives that yield quick results. Meanwhile, promoting new product launches and conducting market research may be valuable in broader strategic contexts, but they do not directly enhance the ongoing partnership in the way that addressing immediate orders and providing training do.