What type of objection is Margaret raising when she states she had a bad experience with the sales company's product?

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The objection Margaret is raising pertains to her negative experience with the sales company's product, which directly relates to the product itself. This type of objection is classified as a product objection because she is questioning the quality or reliability of the product based on her past experience. When a customer expresses doubts or concerns stemming from a negative prior encounter with a product, it indicates a hesitation to trust or engage with the offering again.

In contrast, a need objection would arise if the customer felt that the product or service was unnecessary for their current situation. A source objection would suggest hesitancy based on the credibility or reputation of the seller or manufacturer, whereas a price objection focuses specifically on the cost associated with the product. In this scenario, since Margaret's concern is explicitly linked to her own past experience with the product, it illustrates a product objection, emphasizing the importance of addressing the customer's concerns about the offering's quality or effectiveness.

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