What type of sales aid allows prospective buyers to have hands-on experience with a product?

Product demonstrations are the most effective sales aid in providing prospective buyers with hands-on experience with a product. This type of aid allows customers to interact with the product directly, enabling them to understand its features and benefits fully. During a demonstration, potential buyers can see how the product works in real time, feel its quality, and ask questions about its use, which can significantly enhance their understanding and interest.

Engaging with the product in this way can help to build trust and credibility while also enabling customers to envision how they could incorporate the product into their own lives or businesses. It creates a memorable experience that can tip the balance in favor of making a purchase decision.

In contrast, visual aids, printed brochures, and video presentations can provide valuable information about a product but do not facilitate the same level of interaction that a product demonstration does. These other aids are typically more passive, relying on the customer to interpret the information rather than enabling them to experience the product firsthand.