Which action is likely to alienate a new customer?

Prepare for the Professional Selling Test with study materials and quizzes. Utilize flashcards, multiple choice questions with hints and explanations. Ace your exam!

Focusing on short-term orders is likely to alienate a new customer because it suggests a lack of genuine interest in their long-term needs and success. When a salesperson prioritizes immediate sales over building a lasting relationship, it can make the customer feel undervalued and unimportant. Customers today are looking for partnerships that support their ongoing needs rather than just one-time transactions. Therefore, neglecting to invest time in understanding and supporting the customer's long-term objectives can damage trust and lead to a perception that the salesperson is only interested in making quick sales, ultimately driving the customer away.

In contrast, building rapport, offering long-term solutions, and providing thorough product information are actions that foster trust and demonstrate commitment to the customer’s needs, enhancing the relationship rather than risking alienation.

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