Which approach should a salesperson take when faced with a price objection?

When faced with a price objection, it is effective for a salesperson to apply multiple strategies simultaneously, which is encapsulated by the notion of employing all the given approaches.

Justifying with product details provides the customer with a deeper understanding of the quality and value of what they are purchasing, addressing the root of the objection regarding whether the price is justified by the product's features. It helps the buyer see that the cost is aligned with the benefits they will receive.

Offering additional perks can help sweeten the deal and create additional value that might not have been initially considered, making the overall proposition more appealing. This can help mitigate concerns about price by showcasing extras that enhance the overall value of the purchase.

Reiterating the cost-effectiveness reinforces the idea that the investment will yield returns, either through durability, performance, or operational savings. This approach may help the customer visualize the long-term benefits of the initial expenditure, changing their perspective on the upfront cost.

Combining these approaches creates a comprehensive response to a price objection, enhancing the likelihood of overcoming the objection and successfully closing the sale.