Which behavior defines a prospect that objects because it is a matter of custom?

The behavior that defines a prospect who objects due to a matter of custom is best captured by testing persistence. When prospects object based on longstanding practices or customs, they are often not outright rejecting the idea; instead, they are indicating a hesitancy that requires reassurance or further engagement. By testing persistence, they are assessing the salesperson's commitment and the validity of a new approach against their established norms.

In these cases, prospects may be influenced by how strongly a salesperson stands by their offering and how effectively they can balance respect for the prospect's habits with the benefits of the proposed solution. This gives the salesperson opportunities to engage more deeply, clarify misconceptions, and potentially reshape the prospect's perspective. It indicates an openness to discussion rather than an immediate dismissal, suggesting there is room for persuasion if approached correctly.