Which of the following is a benefit of active listening in sales?

The benefit of active listening in sales primarily lies in its ability to help the salesperson understand customer needs better. When a salesperson engages in active listening, they fully concentrate on the customer’s words, expressions, and emotions, which allows for a deeper understanding of what the customer truly wants or needs. This skill fosters a connection and builds rapport, enabling the salesperson to tailor their presentation or proposal in a way that addresses the specific concerns and desires of the customer.

By understanding the nuances of what the customer is saying, the salesperson can identify pain points and opportunities that may not be immediately apparent, leading to more effective solutions or offers. Ultimately, this contributes to creating a better customer experience and increases the likelihood of successfully closing a sale.