Which question should a salesperson ask when developing a service strategy?

Asking customers how they rate the company in terms of their expectations is crucial when developing a service strategy. This question provides direct insights into customer satisfaction and helps identify gaps between what customers expect and what the company currently delivers. Understanding these expectations allows the salesperson to tailor services and improve customer experience, ultimately leading to stronger customer relationships and loyalty.

By focusing on customer perceptions and satisfaction, the company can adapt its services to better meet or exceed these expectations. This information is invaluable for creating a service strategy that not only aligns with what customers value but also positions the company competitively in the market.

The other questions, while important in different contexts, do not directly address the core of developing a service strategy. They may provide useful information about pricing, purchasing frequency, or market position, but they do not delve into how well the service meets customer needs and expectations, which is pivotal for strategic development.