Which section of a written sales proposal includes testimonials, endorsements, and case histories?

The section of a written sales proposal that includes testimonials, endorsements, and case histories is the seller profile. This part of the proposal serves to establish credibility and build trust between the seller and the prospective customer. By sharing positive feedback from previous clients, showcasing endorsements from reputable figures, and providing case studies that highlight successful implementations or satisfied customers, the seller profile creates a compelling narrative around the seller’s capabilities and the value they have delivered in the past. It effectively demonstrates the seller's track record and helps potential clients feel more comfortable in making a purchasing decision.

The other sections, such as product overview, market analysis, and sales forecast, focus on different aspects of the sales proposal. The product overview details the specific features and benefits of the offerings, market analysis examines the competitive landscape and customer needs, and sales forecasts predict future sales performance based on various factors. Each of these sections serves a distinct purpose, but none are specifically meant to convey the seller's credibility through testimonials and case histories like the seller profile does.