Which tip should salespeople implement when preparing visual materials?

Clearly labeling each visual with titles is crucial in preparing visual materials for the sales process. This practice enhances comprehension and retention for the audience, allowing them to quickly understand the main points being presented. Titles serve as guides for viewers, helping them connect the visual information with the verbal communication being offered. Additionally, well-labeled visuals can save time during presentations, as the audience can easily follow along without confusion.

In contrast, using a variety of colors without labels can lead to ambiguity, making it difficult for the audience to discern the intended message or differentiating elements within the material. Making visuals dense can overwhelm and confuse viewers, ultimately detracting from the key points you wish to convey. Avoiding visuals altogether limits the effectiveness of communication, as incorporating visual aids can significantly bolster understanding and engagement in a sales context.