Why should salespeople avoid overreliance on densely worded slides during presentations?

Salespeople should avoid overreliance on densely worded slides during presentations because these slides can create a barrier to maintaining effective contact with the audience. When slides are cluttered with excessive text, it becomes challenging for audience members to focus on both the speaker and the content being presented. This can lead to disengagement, as the audience may struggle to absorb the key points or retain their attention on the speaker’s message.

An effective presentation relies on clear communication and audience engagement. Minimal and concise slides help keep the audience’s focus on the presenter, facilitating a more interactive and engaging experience. This approach encourages dialogue and allows the salesperson to gauge audience reactions better, fostering a stronger connection. Therefore, it's crucial for sales professionals to emphasize clarity and simplicity in their presentations to ensure they effectively engage their audience.